Pariplay to Supply Casino Content to Mexico’s Caliente

Online gaming technology provider Pariplay this week announced a content supply partnership with Mexican gambling operator Caliente.mx.

The partnership will see Pariplay extend its footprint in Mexico and Latin America, as a whole, and will provide Caliente with access to the provider’s library of more than 100 proprietary gaming titles as well as content from third-party partners of Pariplay.

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Pariplay’s library includes games that are designed to appeal to an international audience. Caliente’s Mexican players will be able to check out the content supplier’s older titles as well as new releases such as Phoenix Gold, Treasure Temple, and Gems & Riches.

Caliente boasts more than a century of experience in the provision of various types of gambling services. Founded all the way back in 1916, the company has been offering sports betting, poker, and various casino-style gaming products.

Commenting on their content supply deal with Pariplay, Nimrod Dvir, Head of Gaming at Caliente.mx, said that the recently penned partnership will further reinforce the gambling operator’s commitment to “the quality of innovation” of its casino.

The deal with Pariplay is Caliente’s first this year. Mr. Dvir said that their access to the content supplier’s games will “ensure we remain in a leadership position across the markets we operate in” and will also offer them the opportunity to provide their player with a “comprehensive library of engaging and exclusive games.”

Latin American Future

As noted earlier, the partnership with Caliente will provide Pariplay with access to a wide gambling audience in Mexico, an important market in the Latin American region.

Commenting on that new partnership, Adrian Bailey, Managing Director at Pariplay, said that it represents the provider’s future in Mexico and the wider Latin American market.

Mr. Bailey also pointed out that having an operator of Caliente’s “exemplary status and reputation leveraging our full suite of casino, instant win, scratch cards, and lottery game titles will benefit both companies in terms of strategic growth.”

Pariplay has built a reputation in the iGaming industry for crafting leading Internet Gaming Systems and state-of-the-art gaming titles as well as for delivering integrated third-party content from leading industry suppliers.

The company was founded in 2010 and currently comprises a 70-person team. It manages offices in Tel Aviv, Sofia, Gibraltar, Isle of Man, and India.

The online gambling provider is licensed and regulated by the Gibraltar Gambling Commission, the UK Gambling Commission, the Malta Gaming Authority, and most recently the Connecticut Gaming Division.

News about Pariplay’s partnership with Caliente emerge shortly after we covered the company’s announcement that it has teamed up with leading Romanian gambling operator Baumbet to expand its presence in that country.

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