Yggdrasil welcomes True Lab

Emerging iGaming provider True Lab has joined Yggdrasil Gaming’s fast-growing YG Masters program in its continuing effort to accelerate its global growth ambitions.

Courtesy of the new partnership agreement, the provider within the True Flip group of companies gains instant access to the Cherry AB subsidiary’s language agnostic and standardized GATI technology as its “go-to” market interface.

GATI access:

According to the Swedish gaming company, the preconfigured, regulation-ready content development toolkit enables studios and game developers to use a single standardized interface to develop and distribute games worldwide. This allows YG Masters partners to source, build and distribute content in addition to accelerating global reach and determining new ways to boost revenues.

“Thrilled” to welcome its new partners True Lab to its flagship YG Masters program, powered by the “revolutionary” GATI technology, Head of Partner Strategy and Sourcing for Yggdrasil, Stuart McCarthy, said in an official press release…

“True Lab has shown great promise with their recent games and their roadmap is packed with exciting content that will deliver all the thrills and excitement players are looking for. It’s going to be fantastic to see them being integrated with GATI, commercialise their roadmap and help them achieve their global growth ambitions.”

Decentralised Aggregation Network:

The revolutionary technology [GATI] is also the enabler of the Yggdrasil Decentralised Aggregation Network (DAN), which will allow integrated partners to cross-sell its games to any global franchisee of the gaming solutions provider.

Licensed by the Malta Gaming Authority (MGA) within the True Flip group, the Ta’Xbiex-headquartered software provider‘s most recent multi-channel, HTML5 games include Startup Valley, Victoria Wild and Mining Factory.

Regulatory market growth:

Also commenting on the new partnership, Chief Business Development Officer for True Lab, Vasily Polynov, added…

“We are very excited with this partnership, which puts True Lab’s stunning and innovative new games together with Yggdrasil’s world-class YG Masters programme. Integration through their standardised GATI technology will give us an opportunity to scale our business operations in a very effective manner.

“True Lab aims to grow across a variety of regulated markets this year, and GATI is the ultimate tool and interface that will enable access to Yggdrasil’s regulatory markets through a single integration. With our first partner product almost ready, we’re looking forward to hitting many lobbies in the near feature.”

4ThePlayer.com aboard:

Just prior to the recent partnership deal, Yggdrasil announced that, much like the current deal, up-and-coming creator of gambling games and YG Masters partner, 4ThePlayer.com, selected its GATI technology to rapidly scale its global distribution and increase revenue opportunities.