IWG inks supply deal with Kentucky Lottery

Leading supplier of iGaming content to the lottery industry, Instant Win Gaming (IWG), has taken its portfolio of instant win games live with the Kentucky Lottery, via the Lottery’s website.

Under the terms of the supply agreement, IWG’s content library will be integrated by the southeastern U.S. state’s lottery via its kylottery.com online lottery platform. Included in the launch is IWG’s flagship Super Cash Buster, game, which for the first time is now able to be played in portrait mode.

Improved gaming experience:

In addition to boosting the UK-based supplier‘s footprint in the North American lottery market, IWG believes the new partnership will provide players in the Bluegrass State with an enhanced instant win gaming experience.

Commenting on the new partnership, Chief Executive Officer for IWG, Rhydian Fisher, said in a recent press release…

“Partnering with Kentucky Lottery is an important move for us and we’re delighted to be offering our games to its ever-growing player base.

“Our industry-leading design and development teams create the most innovative games within the instant win sector and will allow Kentucky Lottery players to enjoy a fun, new gaming experience. We’re very hopeful our portfolio will deliver yet more funds for college scholarships and grant programs across Kentucky.”

Where the money goes:

The second-largest portion, 25 percent, of the proceeds from Kentucky Lottery games, goes to the Commonwealth of Kentucky to provide funding for college scholarships and grant programs.

Expanding North American footprint: 

The collaboration grows the London-headquartered supplier’s network of lottery partners across North America, as its games are currently available with the Pennsylvania Lottery, Michigan Lottery, Georgia Lottery, Loto-Québec, British Columbia Lottery Corporation (BCLC) and the Atlantic Lottery Corporation (ALC).

Also commenting on the new tie-up, Chief Executive Officer for Kentucky Lottery, Marty Gibbs, added…

“We’re excited by the continued adoption of our online Lottery games among Kentuckians. This partnership with IWG will enable us to increase the variety of games available to meet the expectations of all our players, as we plan to introduce even more new games from IWG to our players in the coming months.”