NetEnt Enters Regulated Colombia with Rush Street

NetEnt has entered Colombia’s regulated online gambling market in a move that marks the latest milestone achieved by the Swedish iGaming content provider as part of its strategy to continuously expand its regulated foothold.

NetEnt announced today that a selection of its globally renowned table games has gone live in Colombia with Rush Street Interactive, the online gambling division of regional US casino operator Rush Street Gaming.

NetEnt and Rush Street expanded earlier this year their partnership to pave the way for the casino content supplier’s entry into the Colombian market with the operator’s RushBet.co website.

The provider will roll out content with the Colombia-facing iGaming operation in phases. The first phase included the addition of popular NetEnt-produced table games such as Blackjack and two versions of Roulette to RushBet.co’s existing offering.

The Swedish provider plans to launch a wider selection of its slots titles in Colombia through its partnership with Rush Street at a later point in 2020.

Colombia is the latest new market NetEnt has entered in recent weeks. Earlier this month, the company announced that it has been able to introduce its offering to the Swiss gambling market after it had successfully obtained the global standard ISO 27001 certification.

Confident in Games’ Success in Colombia

Of their entry in the Colombian iGaming market, Brian Kraft, VP Commercial at NetEnt Americas LLC, said today that they are excited to enter this new online casino market and that “Rush Street is a great first partner to begin this journey with.”

Mr. Kraft went on to say that Colombia’s regulated market “is growing at a fast pace” and that he is confident in the success of their games with local players.

Omar Calvo, General Manager of Rush Street Interactive Colombia, said that they are pleased to expand their partnership with NetEnt and bring the provider’s table games to their Colombian players.

Mr. Calvo went on that NetEnt’s Blackjack and Roulette titles “are already among the most popular table games on our sites in the United States” and that they are certain players in Colombia will love playing the Swedish supplier’s games.

In the US, NetEnt’s progressive jackpot slot Divine Fortune has cemented itself as one of the most popular online casino products. Last month, a player from Pennsylvania hit a $278,430.23 win on Divine Fortune after placing a $1 stake on PlaySugarHouse.com, an online casino operated namely by Rush Street Interactive.

It should also be noted that Rush Street’s Colombia expansion effort has recently been bolstered by another major content provider. The US casino operator partnered up with Greentube a few months ago to gain access to a selection of the supplier’s most popular titles and add them to its RushBet.co website.

Source: NetEnt enters the regulated market in Colombia with Rush Street Interactive

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