American boxing (sponsorship) move for Betfred

British sportsbetting giant, Betfred, has announced the signing of a deal that is to involve its Betfred USA Sports subsidiary serving as the main sponsor of this weekend’s professional heavyweight boxing match between Deontay Wilder and Tyson Fury.

The bookmaker used an official Friday press release to detail that the highly-anticipated bout will take place on the evening of February 22 from the MGM Grand Garden Arena in Las Vegas and is set to be streamed to audiences around the world on a pay-per-view basis.

Rousing re-match:

Betfred explained that the twelve-round contest is being officially billed as Wilder v Fury II: Unfinished Business and will be a re-run of the undefeated pair’s controversial 2018 split-decision challenge that had seen Manchester-born Fury attempt to defeat Wilder so as to collect his World Boxing Council (WBC) title.

American expansion:

Betfred boss, Fred Done, used the press release to proclaim that his firm has ‘ambitious plans’ regarding the nascent sportsbetting market in the United States with Betfred USA Sports having already opened a sportsbook inside northern Iowa’s Grand Falls Casino and Golf Resort. The billionaire businessman also revealed that the American subordinate has moreover since inked analogous arrangements with Wind Creek Bethlehem in Pennsylvania as well as Colorado’s Saratoga Casino.

Read a statement from Done…

“I’m delighted to be a sponsor of the most anticipated fight of the year and, if Wilder v Fury II is anything like the first fight, we are in for a superb night.”

Global audience:

Wilder v Fury II: Unfinished Business is being jointly promoted by Tom Brown from TGB Promotions in partnership with Top Rank Incorporated’s Bob Arum and the pair used the press release to describe the upcoming contest as ‘a 50/50 fight for the heavyweight championship of the world’ that they are confident will be watched by ‘fans all around the globe.’