EvenBet Taps into South American Markets with New Poker Network

Online gambling software developer and provider EvenBet Gaming this week unveiled its newest product, an online poker network that focuses on the growth of the popular game in South and Latin America.

The recent launch of the poker network aims to enable EvenBet’s ever-growing network of operator partners to target poker players in the regulated Colombian iGaming market as well as other jurisdictions in the region.

The provider’s new product has already been harnessed by locally popular online gaming and sports betting brands Apuesta Rapida, MiJugada, and JugarPrimero. All three as well as many other operators targeting South American players have previously deployed EvenBet’s omni-channel platform that features more than 32 different online gambling products.

As mentioned above, the regulated Colombian market has been among the first to be introduced to EvenBet’s new poker network. The provider’s new product will soon be rolled out across Peru, Argentina, and Brazil. All three countries are known to have well-established online poker communities that will certainly be keen to try out new opportunities to play their favorite game.

In a press release that hit the wire this past Friday, EvenBet said that eight standalone poker rooms and casino operators have joined the new network, with more deployments scheduled to take place this month as well as in the coming months.

Providing more information about the latest addition to its offering, the online gambling provider said that the poker network powers both individual online poker projects and existing casino and sports betting operator partners and that the network’s flexibility has already begun generating traction. The operators that have joined the network include both iGaming start-ups and operators with proven track record across South American/Latin American markets.

Hugely Encouraging Initial Feedback

The technology deployed by EvenBet allows for a simple API integration of its new poker software. Features that accompany the poker product include a wallet and a full user database as well as a constantly updated and localized UI. EvenBet-powered poker rooms can be customized to every operator partner’s specific branding through a flexible front-end.

Commenting on their new poker network, EvenBet CEO Dmitry Starostenkov said that they have embarked on an ambitious mission to become “the number-one poker software supplier for South and Latin America” through this recent “landmark launch.”

The gambling provider’s top official went on that they want to capitalize on the anticipated regulation of online gambling in the likes of Peru, Argentina, and Brazil as well as on the opportunities created by already regulated markets.

Mr. Starostenkov also noted that the new South/Latin America focused network “seamlessly scales and fits all types of projects […] increasing revenue for existing casinos, while also providing sufficient liquidity for any new players on the market.”

Of their choice to expand namely their portfolio of poker products, the EvenBet boss said that “poker is a proven cross-channel tool” and that he believes that it is the most “attractive and reliable game for driving improved dwell-time […] through its inherent reliance on genuine skill, wit, and knowledge.” According to Mr. Starostenkov, these “unique attributes” will additionally serve to draw a new generation of poker players.

The EvenBet CEO also noted that the initial feedback they have received about the new poker network has been “hugely encouraging.”

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