Light & Wonder Unveils Live Dealer Games in Michigan

Light & Wonder, the global supplier of games and technology for online casinos, has announced that Authentic Gaming, a company which it acquired in 2021, is ready to launch its live casino content in the American state of Michigan in partnership with Rush Street Interactive.

The content will be available through the BetRivers brand, which is owned and operated by Rush Street Interactive. Light & Wonder did not have a presence on the live casino market before the acquisition of Authentic Gaming, which took place in November 2021.

Authentic Gaming continued to operate under its own brand after the acquisition and it will deliver live dealer games to BetRivers from a brand new studio it has purposely built in Michigan. The new live casino studio is ready to offer bespoke environments for individual operators, so it is likely that the supplier will sign partnerships with other brands in the state in the coming months.

The initial deal between Authentic Gaming and Rush Street Interactive contains just five live casino titles: Premium Blackjack, Stadium Blackjack, Premium Roulette, Premium Baccarat and All Michigan Auto Roulette. However, the supplier mentioned that “further releases are being planned for the future.”

A Premium Offering

Speaking about the company’s live casino offering, Jonas Delin, the founder of Authentic Gaming, described it as “premium” and expressed his belief that players across the United States will “resonate strongly” with the supplier’s content.

“This launch represents a key stage in our growth journey,” Jonas Delin added. The founder of Authentic Gaming also said that the company’s studio and live casino offering “will have a major impact on the online casino market across the United States.”

Richard Schwartz, the Chief Executive Officer of Rush Street Interactive, said that the products provided by Light & Wonder and Authentic Gaming create “next-level experiences” for players. Moreover, the Rush Street Interactive CEO said that “Authentic Gaming has created a compelling array of content that speaks directly to the preferences of players in Michigan.”

Authentic Gaming started out back in 2015 with only 3 employees and in just a couple of years it managed to build a team of more than 30 developers and sign partnerships with major online casino brands such as Mr Green, Nyx Group, Leo Vegas, Bethard Group and EveryMatrix.

Source: “Light & Wonder Premium Live Dealer by Authentic Gaming goes live with BetRivers in landmark U.S. launch“, Authentic Gaming. October 9, 2023.