ESA Gaming and Microgame Partnership for Italian Market

ESA Gaming, a leading iGaming provider and aggregator based in Malta, signed a content distribution agreement with Microgame, an Italian online gambling company serving more than 55 Italian operators, to extend its presence in Italia. The agreement includes the official integration of ESA Gaming’s EasySwipe portfolio on the Microgame platform.

Expansion of presence

With this partnership, ESA hopes to further extend its presence in Italy and introduce its latest content to a brand-new audience. As for the EasySwipe portfolio, it is a collection of fast-loading and non-traditional casino games created to blend seamlessly with online gaming sites and sportsbooks. Examples of EasySwipe titles that will be hosted on the Microgame platform are: FruitStaxx and Goal Mine and newly-released Dragon Mine and Pirate Mine.

Furthermore, the games have shown their capacity to strengthen cross-selling and improve player commitment, offering operators a one-of-a-kind product offering.

Commenting on the partnership, Maria Luisa Malfasi, Head of Business Development for ESA Gaming, commented: “We have been dedicated to making our mark in the Italian market and this collaboration with Microgame will reinforce our position as a premium supplier of exceptional content to local operators. The demand for our games in Italy is evident and integrating the unique EasySwipe collection with Microgame will only help us to strengthen our presence together.”

Cementing presence

On the other hand, Microgame will enjoy the popularity that comes with combining its portfolio with top content created by ESA Gaming that is fully customized and tailored to meet its needs and expectations, which means that in the future we can expect the company to further cement its presence throughout Italy and expand its portfolio. It will also improve player commitment by adding new, unseen content to its portfolio.

Also commenting on the partnership, Roberto Russo, BU Director of Online Products for Microgame, said: “Exciting times lie ahead as we introduce ESA Gaming’s fresh and engaging titles to our platform. We are committed to delivering exceptional gaming experiences and driving success for all our partners so we are thrilled to grant access to a brand-new library of entertainment and solidify our position as a leading player in Italy’s online casino scene.”

About

Headquartered in Malta, ESA Gaming is a leading iGaming provider and aggregator and it was founded in 2009 by a team of iGaming veterans. The company’s focus is on developing its content aggregator and poker network using cutting-edge technology. However, in recent years it started to shift its focus on mobile slots and its development.

With more than 20 years of experience, Microgame is a flagship gaming service provider in Italy, providing a comprehensive and flexible online casino and wagering platform which powers many of the country’s top online casino brands, as mentioned above.

Source: “ESA Gaming Takes Content Live in Italy with Microgame”, European Gaming. September 13, 3023.