UK’s Gambling White Paper Released, Delivering Good and Bad News to the Industry

Posted on: April 27, 2023, 07:41h. 

Last updated on: April 27, 2023, 10:34h.

The UK has finally released its long-awaited gambling white paper, which can be found here, bringing with it the biggest reforms to the industry in almost two decades. While some of the measures it includes won’t have a major impact on operators’ activities, others will definitely cause trouble.

The last time the UK Government worked on sweeping rules changes for the gaming industry was in 2005. After several failed attempts to introduce reforms that began a few years ago, 2023 marks the next defining moment for operators and consumers.

The white paper is the government’s presentation of the measures it wants to introduce. However, there’s still time for feedback and possible tweaks and companies attached to the gaming space now have a small window of opportunity to speak up.

Of Affordability Checks and Limits

The Department of State for Culture, Media and Sport (DCMS), headed by Secretary of State for Digital, Culture, Media and Sport Lucy Frazer, led the reforms. As had been repeatedly rumored, the idea of affordability checks and wager limits made the final cut.

Some bettors can spend that much on a single bet. This makes it unclear how the DCMS plans on effectively and efficiently overseeing the activity. The DCMS believes that the affordability checks will only impact around 3% of consumers.

The way operators are expected to monitor the affordability checks is less than perfect. They would be responsible for verifying a consumer’s “financial vulnerability” by relying on data included in credit reports, court records, such as judgments and bankruptcies, and in postal code statistics.

The latter is supposedly enough to give operators an idea of how much someone living in a particular postal code can afford. The UK Gambling Commission (UKGC) will participate in the oversight.

There will likely be a stake limit for online slots, although the details are still up for discussion. The working proposal in the white paper is a limit based on the consumer’s age, and could range from £2 to £15 (US$2.50 to $18.71) per spin.

Mandatory Operator Tax, Stake Limits On the Way

As operators feared, a new mandatory tax will replace the voluntary contributions they currently give to responsible gambling efforts. Annually, they provide millions of dollars through established programs.

Government will introduce a statutory levy paid by operators and collected and distributed by the Gambling Commission under the direction and approval of Treasury and DCMS ministers,” said the DCMS in its new gambling white paper.

Although the white paper acknowledges a mandatory levy, it doesn’t specify what it will be. The DCMS and other government agencies will review the current policies and discuss their options before presenting a recommendation next year.

While the government plans on limiting how much consumers can spend gambling online, the land-based segment is getting a boost. Some gaming properties may soon be able to offer more gaming equipment.

In addition, new laws are coming to pubs and bars that have gaming equipment, which will have to prevent anyone under 18 from playing the machines. The new minimum age for any gambling product, including all lottery options in the UK, will be 18.

There won’t be sweeping changes related to marketing and advertising, apart from what the government has introduced over the past couple of years. There will be tweaks to ensure consumers have better control over the types of direct marketing they receive and the messages marketers convey.

UKGC Gets More Control

One of the biggest changes included in the reforms centers on the UKGC. The DCMS made it clear the regulator will have much more control over the industry than it already has.

The UKGC will be a “more proactive regulator,” and based on parliamentary oversight, will have “increased powers to support disruption and enforcement activity.” This could give it the authority to order ISPs to block access to unlicensed sites or to force an operator to reimburse a user following a complaint.

To support the latter, the DCMS wants to implement an industry ombudsman that will field complaints about social responsibility or gambling harm. This would, in turn, funnel information to the UKGC for it to act.

There’s still more to come with gambling reforms and the DCMS has laid out a time frame for some of the next steps. Some of the new rules will arrive this summer, pending parliamentary review. That doesn’t give industry insiders much time to provide their input.