Kindred Group plc, a famous global online gambling operator, keeps expanding across the North American continent. After signing an agreement with the Swinomish Tribe from Washington State in October last year, the long-awaited phase one is finally completed and ready to launch.
Kindred’s brand Unibet and the Swinomish Tribe will work together to deliver the Unibet & Swinomish Sportsbook.
First phase completed:
According to the contract signed in October, Kindred and the Swinomish Indian Tribal Community will be partners during the following six years. The first phase of the Sportsbook launch is finally over, and the retail operation at the Swinomish Casino & Lodge has been launched.
In the first phase, branded kiosks operated by Unibet and over-the-counter sports betting will be available to all the visitors of Swinomish’s casino, which will surely increase the popularity of sports betting among the gamblers.
The next steps are already known: the partners will work on the modern Unibet sports betting lounge, which is planned to be launched later this year.
Kindred is currently present in three U.S. states: Pennsylvania, Arizona, and Washington. The company’s 13 retail launches in the U.S. are a significant milestone, and the Unibet Sportsbook at Swinomish Casino & Lodge will surely bring a new spirit to the Washington casino industry.
Manuel Stan, SVP of Kindred Group in North America, is really happy because of this partnership. He commented: “We are delighted to launch the first phase of our exciting retail partnership with the Swinomish Indian Tribal Community. Work continues at pace to build a fantastic Unibet sportsbook lounge, offering customers to the Swinomish Casino & Lodge a truly immersive sports betting experience.”
Company’s rapid expansion:
This is surely not the last time we hear from Kindred Group’s North American mission. The company hopes for further expansion in the market, and they plan to invest in this rapidly growing market more and more in its North American expansion since the market conditions are fantastic for a sustainable business model and growth.
Kindred Group is currently present in many regulated markets across Europe, the U.S., and Australia. Its nine brands possess an immense customer base with more than 30 million customers from various parts of the world.
With more than 2,000 employees from all over the world, the company is a member of the European Gaming and Betting Association (EGBA), and it is listed on the Nasdaq Stockholm Large Cap. Additionally, it’s one of the founding members of the International Betting Integrity Association.