Yggdrasil and Reflex Gaming Signed a Major Deal for the UK Market

Yggdrasil and Reflex Gaming have signed a major deal, which will help distribute its unique Game Engagement Mechanics (GEMs). It’s the first time these mechanics will be introduced to a range of land-based casinos.

The leading publisher of online gambling content signed an agreement with a famous supplier of machines and games.

The mechanics will soon be debuted in Reflex’s retail offering of games across the whole UK. It will be available to the players in terminals in betting shops, arcades, pubs, and other recreational venues owned by Reflex Gaming.

The company has been a partner of YG Masters since 2020. During this collaboration, 11 online releases have been launched. Many of them are using Yggdrasil’s Game Engagement Mechanics.

Exciting Content:

Some of the popular titles that use these mechanics are Dublin Up DoubleMax and Desperate Dawgs 2 GigaBlox. Yggdrasil’s portfolio possesses more impressive and unique titles, such as GigaBlox, MultiMax, GigaRise, Splitz, FastPot5, DoubleMax, and recently released WildFight and DuoMax.

This partnership is beneficial for both sides since it will help companies enhance their position in land-based casinos. Retail customers will be happy to hear they will have the same opportunities to enjoy the unique and fun mechanics that proved successful in the online channel.

Continued success:

The offer includes some of the most popular land-based games across the whole UK and Netherlands markets, and the company’s Slingshot platform features more than 4,500 digital machines.

Stuart McCarthy, Head of Product & Programs at Yggdrasil, said: “Strengthening our partnership with Reflex Gaming to bring our GEMs to the land-based space is a great milestone for us.

We have already had great success together, releasing a number of high-performing online titles to players, and we are thrilled to now take this to the retail sector. This deal is a testament to the strength of our GEMs and the potential it has to take the player experience to a new level.”

Mat Ingram, CPO at Reflex Gaming, said: “We are extremely pleased with what we have achieved as a YG Masters partner in the last few years, and we have been very impressed with how the GEMs have performed on our online titles.

Bringing the mechanics to UK players of our retail content is extremely exciting for us, and we believe they offer great potential also in this space and look forward to further expanding our successful collaboration.”