Maria Mashchenko promoted to Sports General Manager at BETER


On Tuesday, November 22nd, 2022 one of the industry – leading providers of next – gen gambling content and gaming solutions, BETER, has announced that they are promoting Maria Mashchenko to the role of General Manager of the BETER Sports Business Unit.

The Background of Maria Mashchenko at BETER

Over the course of the past 2 – years Mashchenko has held as well as excelled at the role of COO at BETER, and she had previously been responsible for the organization’s growth and development of their in – house, outsourced, and franchised sports and e – sports tournaments.

During that time as COO Maria was able to take BETER to a whole new higher standard through the utilization of multiple collaborations with many of the prominent sports and e – sports companies.

Mashchenko’s devoted hard work as the COO of BETER ultimately resulted in the expansion of the amount of available disciplines, and she unquestionably was able to increase the interest as well as propel the growth of that vertical within the highly – competitive and flourishing i – Gaming and sports betting community.

Maria’s new role as the General Manager of the BETER Sports Business Unit coordinated well with the organization’s strategies and goals that will work to strengthen each product vertical through the building and collaborating with the dedicated teams of their employees who are passionate about sports as well as e – sports.

As of now the way it stands today, the Sports vertical at BETER currently includes the discipline of table tennis. Table tennis matches of the Setka Cup tournaments seem to be consistently one of the most popular events that achieve up to and in excess of more than 13 million views each month all across the globe.

Media Statement

The CEO of BETER, Gal Ehrlich, has this to say regarding the promotion of Maria Mashchenko, “Since joining the company, Maria has been instrumental in upgrading our sports and e – sports tournament offering – providing operators with the most comprehensive access to some of the best sports tournaments in the world. As such, we are now recognized as being a leader in providing fast paced events within the betting industry and with Maria’s new role as Sports General Manager, this offering will only continue to evolve.”

The newly appointed Sports General Manager at BETER, Maria Mashchenko, stated, BETER Sports is a product that has grown in strength. When the company first launched in 2018, it only offered 1 table tennis table back in Kyiv and today, we offer 13 different sports arenas across 4 different countries, which is something I’m extremely proud to have been involved in. I believe that this is just the start for BETER Sports and together with our sports team we’ll be able to offer even more industry leading content that I’m so excited to be a part of.”



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