Tom Horn partners up Sazka for larger Czech market share

One of the fastest-growing iGaming software solutions suppliers, Tom Horn Gaming, has entered a partnership with Sazka Hry, the largest and oldest lottery company in the Czech Republic.  The deal will make the supplier’s content available to Czech players through Sazka’s platforms to mark Tom Horn and Sazka’s intentions to further increase the Czech market share.

Market-tailored supplies:

The deal includes the supply of games carefully selected by the supplier out of its versatile portfolio for the initial delivery. The games are customized for the Czech market, while the supplier will tailor further provisions based on the market sentiment as far as its products are concerned. Tom Horn is aware of the market characteristics, but also confident that the quality of the content at hand will bring the benefits expected.

Ondrej Lapides, CEO at Tom Horn Gaming confirms: “The standards of Czech players are high and the market is very specific. Thanks to our expertise and profound knowledge of the particularities of this jurisdiction, we are confident that we will provide content that will strike a chord with Sazka’s players. “ 

Highly localized content:

The supplier’s knowledge about the jurisdiction-specific requirements is dated February 2022, when Tom Horn Gaming entered the Czech market. Having been actively informed about the Czech players’ demands and preferences, the provider has been offering highly localized content ever since.

Therefore, the delivery package in the latest partnership with Sazka contains games such as Flaming Fruit, Fire’n’Hot, or Hot Blizzard, which have proven exceptionally popular among local players.

Maintaining a leading market position:

Sazka Hry‘s primary products are number lotteries and the reputable operator has around 95%  local market share in the lottery and similar games. Its portfolio also includes primary lottery products are number lotteries, with Sportka and Eurojackpot being the most prominent brand games.

Sazka’s product portfolio also includes scratch cards, sports-odds betting, and fast-turnover games. The latest addition of Tom Horn Gaming products to its portfolio is the continuation of a market leader’s strategy to maintain its position and expand the offer to the Czech gambling community.

Fantastic iGaming experience:

Jan Horyna, iGaming Director at Sazka advised: “Tom Horn Gaming is a supplier that brings together deep skill in game development for specific markets – as is the case of the Czech Republic. We believe this is a special partnership and it will allow us to drive far more entertainment and fantastic igaming content for our players.”

Tom Horn Gaming CEO agreed: “Together, working as one team, we will unlock the full potential of expertise of both of our companies in the Czech market to facilitate growth and deliver second-to-none gaming experiences. “