Slotmill strikes two major deals within days

Slotmill has continued its expansion on the world stage with two important new agreements. The first sees the Stockholm and Malta-based developer add its portfolio of unique games to Svenska Spel Sport & Casino in Sweden. The next is a distribution deal with Pariplay for delivery in as many as 20 regulated global markets.

As one of the largest and best-known casino operators in Sweden, Svenska Spel Sport & Casino offers one of the most highly curated portfolios of games in Europe, making it a perfect fit for the boutique-level quality of Slotmill games.

On the other hand, Pariplay has a wide-ranging distribution network covering more than 20 regulated markets including the United Kingdom, Spain, Italy, the Netherlands, Greece, the newly opened Ontario market in Canada, and the USA with its potential for explosive growth.

It’s not common to see two such important developments occur for an up-and-coming brand in online gambling, even one with such deep roots as Slotmill.

On the Svenska Spel Radar for a While

Commenting on the deal with Svenska Spel Andreas Ternström, Chief Commercial Officer at Slotmill said: “To be selected as content provider to Svenska Spel Sport & Casino is fantastic and proves that Slotmill delivers content of the highest quality. We have put much effort in regulatory compliance and innovation which clearly is paying off.”

Niklas Örtbrant, Head of Online Casino at Svenska Spel Sport & Casino added; “We are cautious when adding new content to ensure that it meets our requirements for fairness and player protection. Slotmill has been on our radar screens for a while and their game portfolio offer both variation and superb player excitement.”

Distribution Deal with Pariplay

Slotmill’s burgeoning portfolio of RTP Guaranteed slot games is expected to launch on the Pariplay platform this quarter before the end of 2022.

Andreas Ternström, Chief Commercial Officer at Slotmill commented; “We are super excited and proud over the agreement with Pariplay. The partnership will further extend our geographical reach and give us access to markets and operators that hold huge business potential.”

Callum Harris, Director of Partnerships at Pariplay continued; “Slotmill has built a solid reputation for providing quality content and we are delighted to welcome them to our partner network. Their meticulous attention to detail is evident and result in a rich and exciting player experience.”

We took a look at a couple of their slots in detail and noticed that the title, Star Spell offers a straightforward but engaging bonus feature, plenty of small to mid-sized wins, and a high incidence of features being triggered. Sticky expanding wilds appear on as many as three reels, but not quite as often as we’d like, and usually accompanied by lower paying symbols on the first reel – but often enough to build anticipation for the top-tier symbols to start off a spin.

A sense of familiarity settles in quickly with signature mechanics that repeat with each game. The Burst feature, which predates most “bonus buy” games gives players a chance to challenge the random number generator at hyper-speed with engaging background animations rather than spinning reels.

Source: Slotmill signs distribution agreement with Pariplay, Slotmill selected as content provider to Svenska Spel Sport&Casino, EU Gaming News, October 10-11, 2022