Pariplay expands to the Swedish market via ATG

NeoGames S.A, a technology-driven provider of end-to-end iLottery and iGaming solutions, has announced that its subsidiary, Pariplay®, and ATG, a Swedish operator landscape, have signed a significant distribution agreement.   

This agreement will allow Pariplay® to further expand to the Swedish market.   

Leaders in the industry: 

ATG occupies first place in the industry, holding 30.3% of the licensed market. It was founded in 1974 and soon became a leader in the horse racing industry.   

And now, with the help of Pariplay, it has the potential to become even more popular. ATG will gain access to Wizard Games titles and selected third-party content through this partnership. These games are available via Pariplay’s aggregation platform, Fusion®.   

Pariplay was established in 2011. It became a leader platform-provider to iGaming operators, with licenses for many regulated casino markets in Europe and the USA, including Gibraltar, Malta, New Jersey, and Connecticut. One of its most impressive features is Fusion®, the content delivery system. Fusion’s mission is to focus on delivering greater efficiency and exceptional ROI for operators.   

Among top-performing games, players will find some famous titles such as Dragons of the North, Spirit of Mustang, 12 Super Hot Diamonds Extreme, and Jade King.   

Dragons of the North is an exciting slot game situated in the world where dragons are still alive, and one of them is special – the fire dragon. Spirit of Mustang is also a slot game, but this one leads you to another world, the world of untamed horses and wild nature. One more game that leads you to a different world is Jade King. If you want to hang out with the Aztecs and explore their ancient city, try this game out! For the players who want to try something more luxurious, try 12 Super Hot Diamonds Extreme and have fun while mining diamonds.   

What does the future hold? 

There is much hope for the success this collaboration will bring…

Moti Malul, Chief Executive Officer of NeoGames, said: “ATG is a well-established and much-loved brand in Sweden with a long history. Since launching their online casino, it has gone from strength to strength, and we are thrilled to support their continuous growth with our premium content that resonates well with a wide player demographic.”   

Maria Allmér, Head of Casino at ATG, is also satisfied with this collaboration. She stated that they promised to offer exciting gaming experiences responsibly and smoothly to their customers. “By partnering with Pariplay®, we will be able to further reinforce our product portfolio and enhance our offer in line with our promise,” she added.   

Since ATG boasted a large customer base of 1.3 million customers at the end of the last year, Pariplay could greatly benefit from this partnership. Fusion® has over 14.000 games from 80+ suppliers in its base now. This is great news for ATG because they will access a suite of back-office conversion and retention tools that enhance player value.