Pariplay Fusion strengthened new studio partner

Gibraltar-headquartered iGaming aggregator Pariplay Ltd has partnered with Scout Gaming Group, making the Swedish B2B provider of daily fantasy, sportsbook and fantasy sports betting products the latest addition to its growing Fusion platform.

Pariplay’s new studio partner offers a full suite of sports and a broad range of game types and upon request is able to add other events. And, according to the press release, the Stockholm-based supplier also offers the “only” worldwide fantasy sports liquidity network, providing a sizeable community of active end-users along with “big cash prizes.”

Diversify offering:

Commenting on the recent tie-up, Callum Harris, Director of Partnerships for Pariplay, said through the partnership with Scout Gaming Group, they add a “new vertical and a unique product set” to their platform offering, in keeping with their mission to provide a wide range of content to their operator partners.

“Fantasy sports have a strong following around the globe and Scout Gaming’s offering in this space is second to none. We are very pleased to welcome them as a new Fusion™ partner and to further diversify our offering with their exciting solution.”

Part of the Aspire Global Group, Pariplay’s Fusion aggregation solution currently comprises more than 12,000 games from over 70 vendors in addition to an advanced suite of back-office retention and conversion tools proven to enhance player value.

For its part, Scout Gaming Group Chief Executive Officer Andreas Ternström said Pariplay’s aggregation platform is “well-established as a market leader,” and they are “excited” to become a trusted distribution partner.

“This deal will see us reach prominent operators in key regulated markets and will propel our growth as a provider of fantasy sports experiences.”

Scout & ATG:

In related news, the Swedish Horse Racing Totaliser Board, ATG (AB Trav och Galopp), became the latest operator to join the Scout Gaming Network. And will now offer its customers the opportunity to participate in a variety of fantasy sports tournaments with prize pools, including a SEK2.5m Guaranteed Champions League Knockout Tournament.

The overall winner of the event receives a minimum prize of SEK500,000. Also included in the launch are various English Premier League contests featuring prizes that total over SEK1m in the very first week.

As part of the new partnership deal, ATG will also become part of Scout Gaming‘s network of tournaments and will progressively be incorporating additional daily and season-long fantasy contests across a greater number of sports and leagues to the end goal of providing a complete fantasy sports offering to all of its customers.

Added value & greater engagement:

Scout Gaming Group CEO Ternström explained that by launching fantasy sports to its players…

“ATG is able to deliver tremendous added value while also standing out from its rivals. Fantasy is proven to take player entertainment and enjoyment to the next level, resulting in greater engagement and ultimately higher lifetime values.”

Christian Erlandsson, Head of Sports Betting at ATG added that they have “grown fast” since they launched sports betting just three short years ago. “Fantasy sports enhances our total offer, and we are excited to add it.”