Greentube in Ukraine with First Casino iGaming deal

Austrian developer and supplier of iGaming solutions, Greentube has taken its games portfolio live in Ukraine‘s regulated market after inking a new content partnership agreement with Nubula Games brand, First Casino.

The newly established alliance with the locally licensed operator will see its customers gain access to top-performing titles from the Novomatic Interactive division. Player favorite online slots such as Diamond Link: Mighty Sevens and Diamond Link: Mighty Elephant as well as classics including Lucky Lady’s Charm, Sizzling Hot Deluxe and the Ancient Egyptian-themed Book of Ra.

An exciting time:

Commenting on the deal, Maistrenko Andrii, Chief Financial Officer for First Casino, said Greentube’s content has a “deserved reputation” for providing a “popular blend of land-based appeal with fresh, exciting titles” developed especially for the online market.

The CFO went on to say that this is an exciting time for both First Casino and Ukraine’s burgeoning online gaming market and the partnership with Greentube will help further establish their reputation as “a brand synonymous with a quality playing experience.”

In addition to giving the online casino’s players access to a whole new lineup of games, the alliance between the two businesses paves the way for the Vienna-headquartered supplier’s first integrations in Ukraine’s online gaming market.

Considered a key territory in Eastern Europe, Ukraine first legalized gambling in August 2020, following the passing of a bill to regulate the trifecta – land-based and online casinos and sports betting.

Legalization was followed by the first gambling license being issued to Cosmolot operator Spaceiks LLC by the Commission for the Regulation of Gambling and Lotteries (KRAIL) in February 2021. And the next month, the first sports betting license was issued to Parimatch.

Market potential:

Also commenting on the debut and partnership with First Casino, Opher Ben Zvi (pictured), Key Account Manager for Ukraine at Greentube, said the iGaming market in the Eastern European country is one “rich with potential” and they are delighted to have further expanded their presence into Ukraine with the partnership.

He went on to explain…

“Having established itself in the newly regulated market with its strong brand and emphasis on responsible gaming, First Casino represents a perfect ally as we introduce Ukraine’s players to our portfolio of content which has proven popular with customers all over the world.”

Other recent firsts:

The latest deal follows a series of key commercial agreements for Greentube after in early July taking its games portfolio live with OnlineCasino Deutschland AG, which marked its debut into Germany‘s newly regulated market. And just days before, bolstering its presence in Canada via a content deal with provincial crown corporation Loto-Quebec only a month after entering the country for the first time.