Pragmatic Play debuts digital bingo product in Romania

Currently in between new slot releases and leading multi-product content provider Pragmatic Play has expanded the audience for its digital bingo product after enhancing its partnership with Crowd Entertainment Limited via its Princess Casino in Romania‘s regulated iGaming market. 

Under the new content agreement, the Gibraltar-based provider‘s bingo variants, including the wildly popular mobile-first Bingo Blast game will be made available to players at the recently launched princesscasino.ro. for the very first time. Pragmatic’s slots and casino games are already a success on the online site. 

Market debut:

Featuring “high-velocity” gameplay, the product, which was introduced in April 2020, offers players a game that, according to the developer, is three to four times faster than the average 90-ball bingo variant on the market, making it ideally suited for playing while out and about in addition to desktop play.

The supplier first presented its easily integrated and fully customizable bingo-on-the-go product to the market at ICE 2019. Since then, the increasingly popular vertical continues to drive revenue for Pragmatic, with the proprietary Bingo Blast title headlining its portfolio.

Strong performer:

Commenting on the latest collaboration with Pragmatic Play, Daniela Asaftei, CRM Marketing Manager for Crowd Entertainment, said that bingo is a “strong vertical,” one which “perfectly blends with the casino background and brings an extra layer of entertainment to our players.”

The marketing specialist explained that their goal is to “bring the best experience to the casino players in Romania,” so they have expanded their relationship with Pragmatic Play to include Bingo in the Princess Casino offering.

“After a highly productive collaboration with Pragmatic Play and their slots and live games, we are glad to present another top product to our players.”

The new agreement, according to Pragmatic Play, marks is “another important step” for its rapidly-growing multi-product offering, with its focus on regulated markets to ensure that players enjoy games of the”highest quality” across bingo, live casino, slots, and virtual sports. 

New territory:

Also commenting on the recent tie-up, Claire McDaid, Vice President of Bingo Operations for Pragmatic Play, said…

“We’re delighted to launch our bingo product in another new territory as well as further enhancing our partnership with Crowd Entertainment.’

The VP added that with the results they are already seeing with their slots and casino games live with the Princess Casino brand, there is “no doubt” that the online operator’s team will make bingo “equally as successful, offering the Romanian players a best-in-class experience.”

In December 2020, the provider launched a seasonal variation of the popular game Bingo Blast game, Snowball Blast. And will soon debut its new Reels Room innovation, which will allow operators to utilize it as an add-on feature, enhancing their own exclusive rooms while also enabling Pragmatic to create bingo games that credit extra spins in either a session of games or in a dedicated spins room. 

Awards and new slots:

The content provider also recently revealed that it is amongst the finalists at International Gaming Awards 2021, having been nominated in 7 categories at the prestigious event that is scheduled to take place on September 8th at the Savoy Hotel London. 

Also, be sure to keep an eye open for Pragmatic Play’s new online slot, Book of Vikings, to launch on July 22nd, which follows its latest hit title from partner studio Reel Kingdom, Lucky, Grace & Charm Mega Hold & Spin.