Pragmatic Play Unveils Juega En Linea Link-Up for LatAm Expansion

Online casino games supplier Pragmatic Play has formed an alliance with iGaming operator Juega En Linea to significantly bolster its presence in the Latin American region.

Under the terms of the deal, announced this past Monday, Pragmatic Play would provide its latest operator partner with access to its online slots range as well as to its Live Casino, and Virtual Sports products.

Juega En Linea is licensed by the Government of Curacao and provides online gaming and sports betting services in multiple markets across Latin America. It operates as a digital gambling operator under the Curacao license of its parent organization Games & More B.V. and as an online payment processor through its Malta-based Power Gaming Ltd. affiliate.

Pragmatic Play’s partnership with Juega En Linea will significantly enhance the provider’s presence across the lucrative LatAm region, while also providing more variety to the operator’s existing offering.

This new alliance is completely in line with the iGaming content supplier’s strategy to constantly grow its presence across new and existing markets. Pragmatic Play announced its supply deal with Juega En Linea on the same day it revealed it has strengthened its existing business relationship with Kindred Group by partnering its UK-focused 32Red brand. Under the terms of that other deal, the supplier will provide the gaming site with access to its slots offering.

Pleased to Team Up with Operator with Sterling Reputation

Commenting on their partnership with Juega En Linea, Pragmatic Play VP of Latin American Operations Victor Arias said that their new partner has a “sterling reputation and a wide customer base across Latin America” and that they are very pleased to be able to work with the major online gambling operator.

Jhorvis Perez, General Manager at Juega En Linea, said that they continually seek for innovative content to provide their players with and that by teaming up with Pragmatic Play, they are able to further diversify their games lobby and add products from three different verticals.

The official further noted that with the plethora of games that Pragmatic Play has supplied them with, they cannot wait “to enjoy this partnership as we grow together.”

Juega En Linea is the latest of many LatAm partners announced by Pragmatic Play in recent months. Back in March, the provider said that it has formed an alliance with Venezuela-based gambling group Cordialito to deliver its content to the operator’s players.

Earlier this year, the company also partnered with Peruvian operator Solbet and Argentina- and Paraguay-focused iGaming and sports betting company BOLDT, which operates in these two markets via the Bplay.com.ar and Bplay.com.py sites.

Source: PRAGMATIC PLAY INKS NEW AGREEMENT WITH JUEGA EN LINEA, Pragmatic Play Newsroom, May 17, 2021