Pariplay Expands UK Footprint with Betfred Online Slots Deal

Pariplay has launched a selection of its proprietary online casino content with UK gambling operator Betfred under a recent deal between the two companies.

The partnership enabled the content maker and aggregator to mark its debut on Betfred’s Games tab in a move that will help it cement its position in the lucrative UK Internet gambling market.

Pariplay revealed that it will roll out more of its slots with Betfred in the coming weeks. Its portfolio of titles currently includes over 120 innovative and highly entertaining games.

Founded in 2010, Pariplay is now part of the large Aspire Group. The company’s own game development units have so far crafted dozens of slots that are available to B2C companies in a wide number of markets. And through its Fusion content aggregation platform, it provides its operator partners with access to thousands of games from some of the industry’s leading content makers as well as with a comprehensive suite of back-office conversion and retention tools that aim to enhance player value.

Pariplay has offices in Malta, Bulgaria, Gibraltar, Israel, and India and is licensed and regulated by the Gibraltar Gambling Commission, the Malta Gaming Authority, the UK Gambling Commission, the Romanian National Gambling Office, and the New Jersey Division of Gaming Enforcement.

Proven Performers Kick Off Betfred Alliance

Commenting on their latest content supply deal, Pariplay Chief Commercial Officer Christine Lewis said that the UK remains a very important space for the company and that they are pleased to have extended their reach in that particular market through a partnership with Betfred.

The official went on to say that the slots they have picked to mark the beginning of their relationship with the iGaming brand “are proven performers” and that they are confident these and the others Pariplay has in its portfolio will “go down well” with Betfred’s players.

Betfred Head of eGaming Andy Horne added that the provider’s in-house slots represent a great addition to their portfolio and that they are excited about the opportunities their “evolving cooperation” with Pariplay is set to bring in the near future.

Betfred is the largest independent gambling operator to provide its services in the UK market. The company offers online and mobile operations and runs a chain of more than 1,500 betting shops around the nation.

News about their partnership with the operator emerge days after Pariplay unveiled a content distribution deal with Malta-based iGaming studio Spinomenal. Under the terms of that recent deal, the game developer has been able to integrate its more than 100 HTML5 titles onto Pariplay’s Fusion platform. The games are all equipped with excellent graphics, machine learning-based math models, and diverse features.