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Playson inks content deal with The Mill Adventure


In a deal that further expands its European footprint, leading game developer Playson has partnered with up-and-coming casino platform provider, The Mill Adventure.

The agreement enables the fellow Malta-based firm’s partners to offer their players popular titles such as Book of Gold: Multichance, Buffalo Power: Hold and Win, and Rise of Egypt Deluxe.

Enhanced offering:

Also included in the deal, Playson’s renown range of promotional mechanics, such as regular Network Tournaments, which features in-game leaderboard, easy set up, support of multiple games, and network capability across several operators; Feature Trigger, offering flexible set-up, is easy to configure, good for reactivating players and retention, and control of marketing costs; and Extra Spins.

Each of these features, along with others, have been developed to meet the needs of partners for increasing engagement and enhancing the player experience. The company’s range of promotional tools has demonstrated successful player acquisition, conversion and retention.

Growing European presence:

Commenting on the collaboration, Head of Casino for The Mill Adventure, Bjørnar Heggernes, said…

“Playson is one of our industry’s most exciting developers, so we are thrilled to welcome them on board.

“We are committed to enhancing the gaming experience for all our partners and collaborating with premium quality studios such as Playson helps us to continue doing exactly that.”

The recently inked deal will see Playson’s popular product offering span the Gżira-headquartered firm’s gaming platform’s network in Germany, Sweden, and Finland, as well as other markets, further increasing the European presence of the games studio.

Rapid deployment:

For its part, Playson Sales Director Blanka Homor, said in a company press release

“We are delighted to go live with The Mill Adventure, a company with a comprehensive iGaming platform that will allow our titles to be deployed rapidly across a range of key markets.

“With additional exciting product releases on our agenda, the coming weeks are set to be an exciting period here at Playson.”

Tournament action:

In addition to launching its latest title, Rise of Egypt Deluxe, Playson also wrapped up its Legends tournament. The highly anticipated week-long competition took place from September 15th – 21st, giving 300 players a chance to share the €60,000 prize pot.


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