Booongo increases LatAm presence

Curaçao-based game studio, Booongo Gaming, has entered into a commercial agreement with Rush Street Interactive (RSI) for its RushBet.co online brand in the Colombian gaming market.

The move that will further strengthen its presence in the region will see the online operator gain access to an array of Booongo fan-favorites including Tiger’s Gold, Great Panda, and Super Marble: Hold and Win, the latest title from its popular Hold and Win games.

Under the terms of the deal, the global slots developer’s content will also be accessible via the operator’s social gaming offering in the United States.

“the regulated market in Colombia is thriving”

In addition to becoming the first online gaming company to launch online sports betting in Pennsylvania, Indiana, Colorado, and, most recently, Illinois, in June 2018, RSI also became the very first US gaming company to launch in Colombia with a legal and regulated online sportsbook “on a national basis” in Latin America.

Additionally, the firm also secured a number of iGaming partnerships this year that targeted the region, along with Evolution Gaming, NetEnt, and Habanero, which earlier this month announced its latest deal with RSI to debut its full portfolio of 170 games in Colombia.

What they’re saying:

Commenting on the significance of the new partnership, Commercial Director for Booongo, Sebastian Damian, said…

“Partnering with a highly regarded operator such as Rush Street Interactive, known for its high standards and integrity, further demonstrates the quality of our games here at Booongo. We are thrilled to be offering our popular slots and innovative engagement tools to Rushbet.co, here in Latin America where the regulated market in Colombia is thriving, as well as our debut in the U.S. with social casino players,” according to the source.

The Rush Street Interactive deal is a strategic step for Booongo Gaming, as it continues to broaden the availability of its content across Colombia in the Latin American gaming market.

General Manager for Rsuhbet.co Colombia, Omar Calvo, also commented on the collaboration, saying…

“Booongo has a fantastic reputation for delivering games of the highest quality within the LatAm market and we know the addition of its exciting portfolio will be welcomed by our players. Coupled with our own market-leading engagement tools, we envisage a long and prosperous relationship with the company as we look towards the future across the Americas.”

dMY Tech meld:

Late last month, RSI, which operates is US online casino segment under the BetRivers and SugarHouse brands, entered into a definitive agreement with special purpose acquisition company dMY Technology Group, Inc.

The agreement will see the two companies combine, with RSI becoming a publicly listed company on the New York Stock Exchange. Las Vegas-based dMy has plans to change its name to Rush Street Interactive, Inc. upon closing of the deal. The newly-named company will reportedly trade on the NYSE under “RSI” while the initial enterprise value of the combined company will be approximately $1.78 billion.

RSI projects approximately $320 million in revenue for 2021 fiscal year and its two majority shareholders, Neil Bluhm, Chairman & Co-Founder, Greg Carlin, CEO & Co-Founder, along with Richard Schwartz, President & Co-Founder, will continue to lead the company post-closing, according to a company press release.