Playtech Makes First Foray in US with bet365 Launch in New Jersey

Playtech has launched online casino content with bet365 in New Jersey in a move that marked the gambling technology giant’s entry into the US iGaming market.

The recent launch has seen bet365 go live with a host of Playtech’s top performing titles, including hit classics such as Great Blue, Frankie Dettori’s Magic Seven, and White King.

Bet365 entered the New Jersey online gaming market in 2019 through a partnership with Hard Rock Hotel & Casino Atlantic City. The gambling operator has been running both an online casino and a sportsbook in the Garden State since going live there.

The launch of Playtech casino content by bet365 in New Jersey marks another significant milestone in the long-term partnership between the provider and the operator. Playtech supplies casino and poker products to bet365 to other jurisdictions around the world.

Playtech has been able to roll out a selection of its online casino products in New Jersey after it obtained a transactional waiver from the state Division of Gaming Enforcement in June.

As mentioned above, the launch of Playtech content in the New Jersey iGaming market marks the company’s first foray in the US. It now looks to partner with more operators conducting iGaming activities in the state in the coming months. The company also said that it has applied for licenses in other US states where online casino-style gaming is legal.

A Significant Moment

Commenting on their New Jersey launch, Playtech Chief Operating Officer Shimon Akad said that this is a significant moment for the company and its development in the US and that they are very pleased to have taken this first step with one of their “most trusted partners.”

Mr. Akad went on to say that their recent launch in New Jersey served as a “prime example of our commitment to partnering with leading operators to bring leading software services and great content to new and growing markets.”

Playtech plans to add more of its casino content to bet365’s New Jersey website in the coming weeks and months, Mr. Akad revealed.

A spokesperson for bet365 said that they are excited to be extending their partnership with Playtech to expand their content offering in the US market and that “given the range and caliber of Playtech’s content, being first to market is a real differentiator for our platform.”

Playtech this week unveiled the product of one more major partnership with a tier-one operator as part of its global growth strategy. The company has launched its Spin & Win Roulette product with partner PokerStars Casino in the Spanish iGaming market.

Playtech and its operator partner originally rolled out the Live Casino game exclusively across .com and .eu markets this past May.

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