Relax continues expansion in Romanian market
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In a move that further expands its footprint in Romania, B2B iGaming provider and aggregator Relax Gaming has launched its products with the digital arm of local operator Princess Casino.
The collaboration will see premier titles such as the Snake Arena, Money Train, and the Tumble series, from Relax’s in-house portfolio, made available to princesscasino.ro‘s players. Also part of the deal is the supplier’s extensive library of third-party content from leading studios.
Meeting market demand:
Customer Relationship Management Director, Daniela Asaftei, commented on the collaboration, saying…
“With the selection of games available through Relax’s platform and the speed of integration on offer, this partnership promises to add real value to our online casino offering.
“We’re thrilled to provide content that meets local market demands and are confident that offering Relax’s games will enrich the Princess Casino experience for our community of players.”
Localized offering:
With a diverse range of games from industry leaders including ReelPlay, 4ThePlayer, and BTG (Big Time Gaming), alongside Relax Gaming’s Silver Bullet studio partners, the partnership provides the Crowd Services operated online casino with a cherry-picked collection of games that meet the needs of the Romanian market.
Chief Commercial Officer for Relax Gaming, Daniel Eskola, also commented on the distribution agreement in a company press release, saying…
said: “The Romanian market is proving to be a major success for Relax and it’s great to partner with yet another prominent operator to widen the distribution of our content.
“Offering a choice of localised, quality games alongside big name releases is where our platform excels, and we’re excited to be providing Princess Casino with a portfolio that enhances player engagement and retention.”
Series of agreements:
The deal is just one in a succession of similar distribution agreements Relax has inked this year in its continuing effort to expand in key regulated markets across Europe, including its recent integration deal with Romanian operator Platinum Casino.
The Maltese firm most recently went live with London-headquartered developer and provider of online and land-
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