COVID-19 could boost sports betting participation

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A new study on current and potential sports bettors from consumer insight firms Heart+Mind Strategies and Horowitz Research found that one in six (14 percent) U.S. adults 21 years of age and older—especially young, highly-educated affluent men—engage in sports betting, a number that could increase to 34 percent with another 20 percent of U.S. adults considering entering the sports betting market.

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