Novomatic inks integration deal in Romania


In its latest integration deal, Greentube has gone live with Romanian online casino operator Baumbet, further bolstering its presence in the southeastern European country.

Under the terms of the supply agreement, a broad range of the Novomatic Interactive division’s market-leading games have launched via the Pariplay platform (for the first time) and can now be accessed on Baumbet.ro.

We expect our games will be an instant hit with Baumbet’s customers.”

Included in the integration are popular titles such as Dolphin’s Pearl Deluxe, Lucky Lady’s Charm Deluxe, Sizzling Hot Deluxe, and the Ancient Egypt-themed title, Book of Ra Deluxe, along with a multitude of top-performing Novomatic games customized for the Romanian market.

High expectations:

Commenting on the new partnership, Chief Financial Officer/Chief Games Officer for Greentube, Michael Bauer, said in an official press release

“Launching with such an established operator further demonstrates the high demand for our portfolio among local players. We expect our games will be an instant hit with Baumbet’s customers. Romania has quickly proven to be a strong market for Greentube as our classic titles and new, modern content continues to perform strongly.”

Established presence:

A premier operator in Romania, Baumbet’s retail operations span over 25 years. The company has forged a strong online presence since 2018 when the market opened. And the current integration is a significant step for the Austrian developer and supplier as it continues to grow market share in the region, after launching its portfolio of slots in the European county with Kindred Group subsidiary, Unibet, in summer 2018.

Chief Operating Officer for Baumbet, Daniel Cordos, added…

“Greentube has more than lived up to its reputation for creating quality interactive games that stand the test of time both in the land-based market and online. Their diverse range of content is already ranking high with our players and will contribute to our goal of providing an online casino experience that outperforms the market.”

Playtech tie-up:

As mentioned, the Vienna-headquartered firm recently teamed up with UK-based software and services supplier Playtech, which will see it go live with the British software and services supplier’s Games Marketplace. The deal further increases the success of both industry leaders.

To start, the Novomatic’s games portfolio will be available in such diverse countries as the UK, Spain and Poland, extending its reach in Europe and in Mexico, a fast-growing market for online gaming in the LATAM region.



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