HG Partners With Boomerang Digital For New Numbers Game

Highlight Games Ltd. (HG), the UK-based specialist in instant win games and virtual reality video games, is excited to reveal that it has officially entered into an alliance with Boomerang Digital, a UK-based firm widely known for innovative tech brands, to officially launch a fresh numbers game titled “Lotto Goals.”

New numbers game:

The main goal of this alliance is to provide players with a fresh gaming experience by blending Highlight Games’ large video archive portfolio and innovative game concept with Boomerang’s technology suite in order to develop this fresh game. Additionally, the aforementioned game is due to be distributed to the flagship UK retail firm in the run-up to UEFA’s Euro 2024 Championship that will happen this coming summer, with intentions for wider distribution to Boomerang’s and HG’s individual global and UK clients in the lottery, wagering and gaming sectors.

As for the “Lotto Goals” game, it demands from players to choose 6 football jersey numbers from a group of 22 choices. Results are decided by a string of goals from popular teams and players included in HG’s video archive.

Commenting on the alliance, CEO of Highlight Games, Steven Holmes, commented: “I’m delighted to be working with Boomerang Digital to deliver our award-winning content to the entire retail network of a tier one UK retail operator ahead of the UEFA Euro championships this summer.  This partnership will enable our business to expand its distribution of content across the UK and internationally – it’s an exciting step in our growth as a video virtual sports and instant-win game supplier creating the cross over between lottery/numbers games and archive video footage.”

Also commenting on the alliance, CEO of Boomerang Digital, Andrew Ludlow, said according to the official press release: “Boomerang Digital is thrilled to be working with the team at Highlight Games to facilitate the development and distribution of its exclusive content.  The exceptionally innovative concept which marries numbers games and real football footage is something our customers have been crying out for. Together, Highlight and Boomerang will grow their respective UK and international customer bases across the world in this mutually beneficial agreement.”

Partnership with Azerbaijan National Lottery Company – Azerlotereya OJSC:

In other news, Highlight Games has also partnered, aka entered into a content distribution agreement, with the Azerbaijan National Lottery Company – Azerlotereya OJSC.

In this regard, commenting on this alliance, Steven Holmes, said: “I’m delighted to announce this transformative deal for Highlight with another national lottery.  The success of our partnership with Sisal Sans and Demirören Holdings in Turkey perfectly positions us to replicate that winning formula with the Azerlotereya OJSC and I look forward to launching our exclusive content in this new territory soon.”