In a move that expands its presence in Europe’s largest market, Oryx Gaming has partnered with leading iGaming innovator Jumpman Gaming, making its content available across the operator’s extensive online network of UK brands.
The new alliance, which according to the Bragg Gaming Group (NASDAQ: BRAG) subsidiary, marks a “significant step forward” for its UK presence, allows it to provide the operator and its many iGaming sites with its exclusive remote gaming server (RGS) content…
…including material developed by its own in-house studios such as the newly established, Bragg-powered, Atomic Slot Lab, as well as its tier-one partner studios, Gamomat and Golden Hero, which together offers popular features and jackpots intended to effect engagement and retention.
Key To Progress:
Explaining the significance of the new partnership, Kris Kukula, Managing Director for Jumpman Gaming, said their goal is to “continue disrupting one of the most competitive industries in the world” and signing agreements like this one with Oryx “is key” to their progress.
“Our sites stand apart from the competition thanks to the variety of content and proprietary gamification features they provide. This differentiation is propelled further when we make new, quality content available to our players through premium partners.”
Founded in 2012, the Guernsey-based operator boasts one of the most rapidly-growing networks of sites in the UK, and since its inception has built and maintained 100-plus brands on behalf of multinational partners. The company combines its know-how with innovative designs and gamification to provide a market-leading online bingo and casino offering.
Also commenting on the tie-up, Chris Looney, Chief Commercial Officer for Bragg, said…
“Jumpman’s stable of sites offers Bragg a comprehensive new avenue to grow our status in the UK and we are delighted with the way this agreement propels our message in the market. While we’re already well established in the UK, strengthening our presence with new partners like Jumpman is essential to maintaining our position.”
The new partnership is the latest in a series of commercial advances by Bragg Gaming Group, including the recent addition of its content to a trio of SkillOnNet’s operator brands, making titles from its exclusive slots portfolio available to the operator’s customers PlayOjo, SpinGenie and SlotsMagic online casino brands in the Canadian provinces of Ontario. That, after just weeks earlier inking a content distribution agreement with 888casino on the first day of the regulated market opening in Ontario.
Bragg’s first partnership deal with SkillOnNet in the UK was in early January this year, and taking multiple brands live in Ontario demonstrates the popularity and the demand for its premium product offering across the globe.