Online slots supplier grows presence in regulated markets
Further expanding its presence in regulated markets across Europe and beyond and casino games and software developer, Playson, has agreed a direct content distribution deal with leading iGaming software solutions developer SoftSwiss, while also securing a Greek supplier license.
Under the deal, Playson’s entire games portfolio comprising more than 75 omnichannel titles including its special Timeless Fruit Slots series, as well as innovative titles such as Crystal Land, Crystal Crush, Buffalo Power: Hold and Win, Burning Wins: Classic 5 Lines, and top performer Solar Queen, will be integrated by the Curaçao-based company’s Game Aggregator. And in turn, will see the diverse collection made directly available for all white label operators of SoftSwiss and clients of Game Aggregator that operate under the current Maltese license.
Growing player base:
“Delighted” with the content supply deal, Head of Account Management for Playson, Michael Tadross said the new partnership is a “fantastic way” for them to strengthen their position in Europe and they “look forward to entertaining its player base” with their diverse range of games.
A one-stop solution for online casino brands, the SoftSwiss Game Aggregator brings together over 130 global game providers, enabling its clients to access more than 11,000 unique games. This wide-ranging portfolio, of which 3,000 titles support gameplay in cryptocurrencies, is able to be integrated into any software platform via one-time API integration, making it a very straightforward process.
Direct access benefit:
Also commenting on the collaboration, Partner Managers Team Lead for SoftSwiss, Nikita Keino used an official company press release to say the Game Aggregator team is “excited” to strengthen its portfolio by providing direct access to Playson’s gaming content.
“Playson is an ambitious, innovative provider which keeps actively growing, both content and geography wise which is the exact attitude we cherish here at SoftSwiss. We’re looking forward to continuing our fruitful cooperation and boosting our offering with them!”
New license:
Meanwhile, after completing “a thorough and rigorous application process,” the Maltese-based software developer has secured a manufacturer’s suitability license from Hellenic Gaming Commission (HGC).
Accreditation of Playson titles by the nine-member independent administrative authority sets the stage for the games supplier to secure further agreements with key operators in what is considered to be “one of Europe’s fastest-growing regions.”
The manufacturer’s suitability license that sees a broad range of player-favorite titles, such as the wildlife-inspired Wolf Power: Hold and Win, Legend of Cleopatra: Megaways, and the recently launched Book of Gold 2: Double Hit, licensed for the Greek Territory and in other regulated markets across Europe and beyond.
Continued expansion:
Explaining the significance of the licensure, General Counsel for Playson, Andrei Andronic said…
“We are delighted to receive a licence that ensures a continuation and expansion of our hit games within the newly regulated territory of Greece, a fast-growing market at the heart of a crucial region for Playson.”
He went on to explain that they “have an appetite for regulated markets” and are “delighted” to add a new license to their portfolio. “The latest news demonstrates our credentials for providing the best and safest games to our partners. We’re excited to begin a new chapter in Greece’s regulated market and build our presence in the months ahead.”
ISO certification:
The HGC accreditation follows Playson’s recent ISO (International Organisation for Standardisation) 27001 information security certification after a comprehensive audit by a Quinel Limited laboratory.